Business Principles

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Samsung aims to be a world leading Company, devoting our human resources humanresources and technology to create superior products and services, thereby contributing to a better global society.

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To this end, we share and pursue Samsung Values;

People, Excellence, Change, Integrity, Co-prosperity.

As part of the effort to realize these values, we follow the Samsung Business Principles. These are not only our promise to comply with
laws and good ethical practices, but also a concrete expression of our commitment to these values. The Samsung Business Principles
will be the guiding standards for everyone in Samsung, outlining the conduct expected of all our employees both individually and

Business Principles

We comply with laws and ethical standards
We respect dignity and diversity of individuals
We compete fairly, complying with laws and business ethics
We maintain accounting transparency by keeping accurate records
We do not intervene in politics and we maintain a neutral stance on all political issues
We maintain a clean organizational culture
We draw a strict line between public and private affairs in all business activities
We protect and respect the intellectual property of the company and others
We create a healthy organizational atmosphere
We respect customers, shareholders and employees
We value customer satisfaction the top priority in our business activities
We focus on shareholder value
We endeavor to improve employees' quality of life
We care for the environment, health, and safety
We engage in environmentally friendly management practices
We value human health and safety
We are a socially responsible corporate citizen
We actively perform our duties as a corporate citizen
We respect the characteristics of local custom, culture, and society, and strive to
prosper together with local communities
We build win-win relationships with business partners
We aim to be a world's leading company
We strive to prevent accidents by complying with safety regulations, be punctual,
eliminate defects, and avoid malfunction.
We do our utmost with all sincerity at every moment, make constant exertions for
innovation, and lead the global shipbuilding industry.