The word mark's modern-touch emphasis on flexibility and
simplicity is encapsulating Samsung's long-term management
strategy of ceaseless global excellence, and is designed to reflect its corporate image of customer-oriented service, technological innovation, and reliability. Samsung Blue imparts feelings of stability, trust, warmth and friendliness.
The oval-shaped logo stands for inno-vation and change, and signifies advance from the world and throughout the universe. The first letter 'S' and the last letter 'G' are open on the outer edges, indicating Samsung's drive to connect the world and as well as contribute to the human race.
- The standard wordmark is a combination of the oval the company name in uppercase letters and the letters are designed to fully reflect the background.
- This version is to be used exclusively for videos and films,
websites, and outdoor media, and should not appear on printed publications. The oval and the company name are allowed to be separated to enable a 3-dimensional representation and
applications on far more diverse backgrounds. 
